Classic Airlines Marketing Solution Essay Example | Topics and Well Written Essays - 2000 words

Classic Airlines Marketing Solution - Essay ExampleThe firms marketing plans be before long based on the Classic Rewards Program however, the performance of this scheme has been significantly declined in 2005, compared to 2004 the relevant decrease has reached a percentage of 20% within precisely one year. The firm has set the return of its loyal customers, meaning especi totallyy the frequent fliers, as one of its priorities cerebrate to its marketing plans. Emphasis is as well wedded to the enhancement of membership in the Classics Reward scheme since last year, the membership in the above scheme has been reduced at least by 20%. Another priority of the firms marketing plans is the following one the above plans should address customer needs and they cannot be aligned whole with establishmental culture, as until now. At this point, reference should be made to the following fact the firms marketing plans have to be within a special budget in fact, for this year, the cost of these plans needs to be reduced by 15% so that the firms targets in terms of its gainfulness are achieved. The development of effective marketing plans in Classic Airlines has been delayed due to a series of factors, related both to the firms internal and international environment. More specifically, internally the firms marketing department has to face the following pressures a) the costs of the organization are still at a senior high level the efforts made in the past for limiting these costs have not been particularly successful. As a result, the marketing department has been asked to keep its budget at low levels.... The firm has set the return of its loyal customers, meaning especially the frequent fliers, as one of its priorities related to its marketing plans. Emphasis is also given to the enhancement of membership in the Classics Reward scheme since last year, the membership in the above scheme has been reduced at least by 20%. Another priority of the firms marketing plan s is the following one the above plans should address customer needs and they cannot be aligned only with organizational culture, as until now. At this point, reference should be made to the following fact the firms marketing plans have to be within a specific budget in fact, for this year, the cost of these plans needs to be reduced by 15% so that the firms targets in terms of its profitability are achieved. 2.2 Obstacles of the marketing department internal and external pressures The development of effective marketing plans in Classic Airlines has been delayed due to a series of factors, related both to the firms internal and external environment. More specifically, internally the firms marketing department has to face the following pressures a) the costs of the organization are still at high level the efforts made in the past for limiting these costs have not been particularly successful. As a result, the marketing department has been asked to keep its budget at low levels, as p ossible, so that no turbulences are caused in the firms daily trading operations in fact, the firms chief of marketing has been notified that a reduction of at least 15% should be made in regard all the firms marketing plans from now on b) the views of the firms Chief Marketing officer in regard to the strategic priorities of the firm in terms of marketing seem to be opposed with the relevant