Wednesday, May 6, 2020
Descriptive Essay - Original Writing - 974 Words
I was used to moving round, having a mother who liked to travel more than making roots was something I had gotten used to. Still, I had never gotten used to the loneliness of an empty house when she was out exploring, or the feeling of leaving behind someone who could have meant something to me. Our most recent move was Oregon. It was pretty, and I didnââ¬â¢t mind it, but it was much different than Florida. Not only was it opposite sides of the country, it felt as if it were opposite worlds. In Florida, we owned a small, yellow beach house that was nestled right on the ocean. When it rained too much and the ocean flooded, the water would come up under our home. There was nothing I loved more than running down the steps of our screen porchâ⬠¦show more contentâ⬠¦Trees were always in sight here, almost the same way that the ocean was always in sight there. Currently, Iââ¬â¢m sitting at a pond just down the road from our cozy little shack we are calling home. The sun was se tting, which caused the still water to look bright red, pink, and slightly blue. The frogs were chirping, and the little yellow butts of fireflies were starting to emerge. The air was cold, and the trees were thick this time of year. I knew that in a blink of an eye, the pond would be frozen, and the mossy, green ground would be covered in snow and ice. Iââ¬â¢d barely seen snow, but I was excited. Our first day in the state there was a small snowstorm. Iââ¬â¢d ignored my room, which fashioned a soft gray, and a wall of windows. It was already dark in there, but the rest of the home was well lit from the sun. I ran out the back door, lie in the grass and let each of the little ice crystals land on me. I wished it would snow now; I could use a change of scenery. My phone vibrated again, the gold toned metal flashing awake and showing me I had another message. It was an email, rather, one that I had been waiting for. College was just around the corner, and Iââ¬â¢d applied to m any colleges. The one I had wanted to get into most had just sent me a letter. I was too scared whether to open it, or to continue to anxiously fiddle with the brown-yellow grass, and watch as the clouds gathered around the tops of the pine trees. If I got into the school, that would
Tuesday, May 5, 2020
Airline Information System
Question: Discuss about the Airline Information System. Answeer: Introduction The report reflects on an Australian Airline Company XYZ which aims to provide numerous services including transport, airline and food production facility as well as different loyalty programs throughout the world. Therefore, the XYZ Company wants to implement a new information system, which must incorporate subsystems like HRM system, marketing and sales system, finance system, travel management as well as reservation system. The report illustrates the function of the airline information system, resources required and the challenges that are related with system. The paper also describes the results or advantages that the XYZ Company experiences after the implementation of the system. Airline Information System Functionality The system comprises of several subsystems for supporting their day-to-day operations. The functions of this sub-system are illustrated below: Flight Reservation System: It is analyzed that this system assists in providing various booking management as well as flight reservation services to its customers. It helps in providing customers numerous options with different alternatives for making their journey an affordable one (Davenport, 2013).The system helps in providing special discounts for the frequent flyers in order to attract them towards the XYZ Company. Travel service reservation system:The system assist in providing numerous facilities including travel insurance, drop service, car facility, hotel accommodation and leisure packages to both the regular flyers as well as ordinary flyers (Power, Sharda Burstein, 2015).The travel service reservation system helps in providing a hostile experience of travel to its consumers in order to generate extra sources of revenue for the XYZ Company. HRM system:The information system helps in managing the various benefits as well as payroll of the employees by collecting proper data on employee time and attendance. It helps in capturing important information about recruitment and training of the employees. The system also helps in evaluating the performance of the employees. Accounting and finance system:The financial transactions of the XYZ company must be handled with the help of accounting and finance system. The system is helpful in connecting the use of financial reports as well as refund information (Miller Rice, 2013).The system is able to provide financial control in context to billing, accounts receivable, fixed assets and many more. Sales and marketing system:This system helps in generating revenue for the XYZ Company by collecting all the incoming as well as outgoing information. It helps in generating reports about payments on a weekly basis for managing the operations of the organization properly. Resources required for implementing the Airline Information System The resources that are needed for implementing the airline information system include: Human resource: The organization requires new employees for implementing the project of information system within the organization (Trafton et al., 2013). The human resource includes project managers, labours, system analyst, financial manager and system programmer. Financial resource: The organization requires around $60,000 for completing the project successfully (Bajdor Grabara, 2014). Therefore the XYZ Company must prepare a budget plan for investing the right amount of money. Physical resources: The physical resources that are required for implementing the project includes both software and hardware requirements which are the database, software, servers and many more Risks associated with the Airline Information System The airline information system, which is implemented for providing day-to-day functions, is considered feasible, as the system is very much advantageous as well as cost-effective. The information system assists in providing various facilities including food production, transport, and airline operation as well loyalty programs. Instead of the benefits provided by the project there are some risks, which are related with the information system. The risks are: Improper training: If the organization does not provide appropriate training to the staff of the XYZ Company, then the staff of the organization will face problem in handling the information system (Salmivalli, 2014). Therefore it is very much important to provide training to the staff as a single mistake by them in handling the information system will have a devastating impact on the organization. Privacy and security: It is very much important to maintain proper security as well as privacy within the XYZ company because if any confidential data related with the operation of the company is leaked then it would have disastrous impact on the business of the organization ( Pirnejad et al., 2013). It would have devastating impact on the progress of the company as its affects the brand value as well as customer relationship management. Therefore, proper security, as well as information, must be maintained for enhancing the feasibility of the system. System failure: If the airline information system is unable to perform its operation due to system failure then the operations of the entire organization will get affected (Vieru Rivard, 2014). All the subsystem associated with the information system of the company will stop working. Therefore, the organization needs to have an alternative system if any failure occurs in the organization. Proposed outcome of the project It is analyzed that the airline information system implementation is quite advantageous for the company as it provides a number of benefits, which include: Increase in a number of customers: The information system for the company XYZ is implemented for providing number of functions including online flight reservation system (Pirnejad, Niazkhani Bal, 2013). The system helps in giving more options with proper discount for the people who travel frequently, and as a result, the offer provided by the company attracts more number of customers. Reduced labour cost: The implementation of information system helps in performing all the operations of the company automatically, and thus the organization saves labour costs. Therefore, the organization reduces labour cost after the system is implemented. Enhanced speed of operation: The speed of different operations of the XYZ Company increases due to the information system implementation. The information system helps in managing various including payroll, recruitment, accounting as well as sales and marketing appropriately and at a better speed (Kelly et al., 2013). The information system also helps in providing facility of online ticket booking to the consumers. Error-free accounting and finance operation: The airline information system helps in managing all the financial as well as accounting operations of the XYZ Company. The financial, as well as accounting operation which are done by utilizing the information system, are considered error-free (Pirnejad, Niazkhani Bal, 2013). The various financial calculations in context to billing, project accounting, receivable accounts and fixed assets are done with the assistance of information system without any mistake. Conclusion It can be concluded from the overall assignment that implementation of the airline information system is very much beneficial for the XYZ company. The system helps in providing numerous functionalities including financial and accounting system, sales and marketing system, HRM system, flight reservation system and travel reservation system. The system is considered be advantageous as it helps in performing the various functions of the organization appropriately without any error. The information system also attracts more number of customers due to the facility that is provided with the help of flight reservation system. It is analyzed that the customers found the flight reservation system cost effective. Instead of the advantages of the project, there are some challenges associated with the system, which includes privacy and security, improper training and chances of system failure. The report also identifies that the project is advantageous after analysing its benefit. References Bajdor, P., Grabara, I. (2014). The Role of Information System Flows in Fulfilling Customers Individual Orders.Journal of Studies in Social Sciences,7(2). Davenport, T. H. (2013).Process innovation: reengineering work through information technology. Harvard Business Press. Kelly, S. D. T., Suryadevara, N. K., Mukhopadhyay, S. C. (2013). Towards the implementation of IoT for environmental condition monitoring in homes.IEEE Sensors Journal,13(10), 3846-3853. Miller, E. J., Rice, A. K. (Eds.). (2013).Systems of organization: The control of task and sentient boundaries. Routledge. Pirnejad, H., Gao, C., Reddingius, R., Rijneveld, A., Bal, R. (2013). Improving chemotherapy processes with a protocol-based information system: A pre and post-implementation study.International journal of medical informatics,82(4), 220-229. Pirnejad, H., Niazkhani, Z., Bal, R. (2013). Clinical communication in diagnostic imaging studies: mixed-method study of pre-and post-implementation of a hospital information system.Applied clinical informatics,4(4), 541. Power, D. J., Sharda, R., Burstein, F. (2015).Decision support systems. John Wiley Sons, Ltd Salmivalli, L. (2014). Governing the implementation of a complex inter-organizational information system network: the case of Finnish prescription Trafton, J. A., Greenberg, G., Harris, A. H., Tavakoli, S., Kearney, L., McCarthy, J., ... Schohn, M. (2013). VHA mental health information system: applying health information technology to monitor and facilitate implementation of VHA Uniform Mental Health Services Handbook requirements.Medical care,51, S29-S36. Vieru, D., Rivard, S. (2014). Organizational identity challenges in a post-merger context: A case study of an information system implementation project.International Journal of Information Management,34(3), 381-386.
Thursday, April 23, 2020
What You Do Not Know About Discussion Essay Topics May Shock You
What You Do Not Know About Discussion Essay Topics May Shock You Introducing Discussion Essay Topics You may purchase discussion essay issues at reasonable prices. If you want more information on the best way to cite a web site in a discussion board don't hesitate to look at the effective APA manual (as an example, Purdue Owl Formatting Lab) and you'll locate the answers to all of your questions. You may purchase discussion essay topics at affordable rates. You may purchase discussion essay topics at sensible rates. When prior brainstorming is finished, you might begin drafting your essay. The multiple topics could be found, for instance, in the dissertation abstracts international database. The time has arrived, and you're facing the issue of selecting the perfect one among the wide variety of persuasion essay topics offered to you by your professor. If you don't have sufficient materials, you might have hard time writing on any of the most fascinating high school essay topics. You should talk about your topic from various sides, comparing several views. You are prepared to utilize that psychological element to start with your article off ardently. You're working to demonstrate the value of a particular side of the issue. You're working to show the value of the specific aspect of the issue. In the event you were NOT assigned to compose a comprehensive Discussion section, then compose a sentence saying whether your original hypothesis was supported by the outcomes you found. A post put in an authentic context is the secret to generating a thriving discussion. To have a good grade for your discussion post, you will need to set up a newsworthy viewpoint and support it with the fantastic evidence. To conclude the full summary, you may want to wrap up with a general idea of the main thing you learned or took away from the discussion. Then the write-up explains 12 specific actions to take to compose a productive Discussion chapter. If you don't understand how to compose a discussion board post, let us provide you with a few tips! Even if you believe that the subject of your post is interesting, make certain that it is within the range of discussion. Choosing Discussion Essay Topics There are a lot of vital takeaways and memorable moments that could emerge from a dynamic discussion forumif you permit yourself to be an essential part of the conversation. The introduction introduces the problems that relate to the topic at hand and supplies the reader with background info. You've included all of the vital components of the discussion. Moreover, taking an on-line class, you're going to be in a position to take part in numerous discussions sharing your viewpoints and supportin g them. Among the most prevalent issues in our world today is the matter of deforestation. Indeed, there are many memorable moments and significant takeaways that emerge from the on-line discussions if you permit yourself to turn into an essential part of the conversation. There are a couple incredible topics take into consideration when choosing matter for the guidebook. Our primary finding contains highly heterogeneous native populations with relatively massive correlations between a minority of neighboring neurons. Discussion Essay Topics - the Story The findings are really a string of observations that can be backed up with evidence. The results are discussed and interpreted regarding the research objectives. It's possible to also compare the outcomes of your experiment with different studies. It is possible to also start by highlighting the most significant or unexpected outcomes. Planning is critical in any sort of home task, from building a powerpoint presentation to supplyi ng American Government homework help to your friend. Writing issue newspapers are sometimes an important ability for a great deal of college students' academic occupations. Skilled or increased instruction is also called instruction for profession. Students lead busy lives and frequently forget about an approaching deadline. Definitions of Discussion Essay Topics You aren't able to create a great paper working with the only source as it presents an information using it's own opinion. To begin with, check properly all the sources and pick out materials that you might have to use. Deciding upon the perfect comparison and contrast essay theme is vital for each and every creator. Deciding upon the most appropriate comparison and contrast essay matter is crucial for each and every writer. A Secret Weapon for Discussion Essay Topics Persuasive essays make a bid to convince the reader to embrace some specific perspective or agree with a specific path of actions. Many essay titl es require that you examine each side of a circumstance and to conclude by saying which. Immerse yourself in the readings so when you're prepared to start writing, you are going to be fully ready to present an authentic, meaningful reaction.
Research Paper Topic For Abnormal Psychos
Research Paper Topic For Abnormal PsychosThe reason that normal people do not use a research paper topic for abnormal psych is that they are so used to speaking about the natural world. The very act of defining a category in regards to normal human behavior puts the normal people at a distinct disadvantage. After all, normal people do not classify animals into sub-categories or behavior-based groups that we call sub-categories.Normal people can still come up with an idea for a research paper topic for abnormal psychos, provided that they have enough research around them. They need to understand why normal people use the term 'disorder,' and what the connection between normal and abnormal psychology is. Understanding these things will allow them to more accurately create a research paper topic for abnormal psychos.One way to come up with a research paper topic for abnormal psychos is to take a moment to realize what the basic behavior of this group of people is like. With this informa tion, a researcher could determine a theme to use as a research topic.One idea for a research paper topic for abnormal psychos would be something related to mental illness and the normal behaviors of people who suffer from it. Often the behavior of someone who suffers from a mental disorder can be similar to that of a normal person. A discussion of all the different kinds of abnormal psychs would include the diagnosis of Asperger's syndrome, Tourette's syndrome, Rett's syndrome, ODD, PDD, etc. There are many, many more kinds of abnormal psychs.A second reason that normal people do not use a research paper topic for abnormal psychs is that they just do not have enough knowledge about all of the different kinds of abnormal psychs. If a researcher wants to find a research paper topic for abnormal psychs, he or she must think about how they would research them. They also need to find someone who is qualified in this field who can be their source of information. There is no real set answ er as to why normal people do not research the subject.Another reason that normal people do not look at a research paper topic for abnormal psychs is that they do not want to spend their life researching these subjects. You will find many articles online that will speak highly of psychiatric patients, but many of them will go out of their way to say how these patients are really not normal people. People who use research papers as a way to gain sympathy from readers have been known to resort to outrageous tales.The idea of using a research paper topic for abnormal psychs is for people who are interested in studying abnormal psychs for a living. Of course, there are those who will attempt to use this form of writing as a means to stir up controversy. These people are not the normal, respectable people they pretend to be.When you are trying to come up with a research paper topic for abnormal psychos, remember that normal people do not use the term 'disorder' in that way. You might wan t to give some thought to how you would categorize normal behavior. This will allow you to come up with a research paper topic for abnormal psychos that does not offend anyone.
Graduate Research Topics in Education Paper for Dummies
Graduate Research Topics in Education Paper for Dummies Aside from that, it health research topics will need to illustrate precisely how a specific issue is important and your solution or advice on the specific problem. Education is quite a common topic in the present society as it is a source of frustration for taxpayers. Depression find a productive study as an illustration of a superior approach to fighting with this disorder. The Do's and Don'ts of Graduate Research Topics in Education Paper The two of these approaches have various purposes which influence the essence of the respective research. The very first is a simple strategy. You can proceed and divide the research into phrases to check at every aspect keenly. This method is also known as an academic research strategy. Health research topics are an excellent method to demonstrate your knowledge, and with the suitable topic you're also be in a position to showcase your own ideas and potential improvements in regar ds to health care. Research papers are trying, but in addition they have the capacity to be somewhat rewarding. You might even require research writing help to receive your A. Your research will finally have a flow. Why Almost Everything You've Learned About Graduate Research Topics in Education Paper Is Wrong The one difference is the true content presented in the paper. It allows you to bear in mind the critical points you might have forgotten. There are various points to take into account in order to reach a great research paper by means of either a grid paper template or a lined paper template, based on your preference or the research requirement. When you've chosen your topic, attempt to create your title catchy and relevant. If you intend to not just describe a particular problem or maybe to convey an idea to your readers but expect to advertise your private theory and get the approval of a respected scientific community, it's almost always essential to draw up a co rresponding proposal where it's possible to describe specific moments and present certain ideas. Think that it over you'll discover a whole lot of good ideas! It's too hard to select just one idea. Things You Should Know About Graduate Research Topics in Education Paper You may discuss food or impact of the internet on the life. Keep in mind, in addition, there are discounts available when purchasing all 3 e-books and free shipping when purchasing all three text books. Doing extensive research on specific topics will boost your wisdom and your outlook on the health care world altogether. On-line strangers seem to be sexual maniacs in the majority of the instances. The Pain of Graduate Research Topics in Education Paper The notion of each health topic is to supply thorough explanation of its importance and your take on the entire issue. If you still would like to find some more topics, you're welcome to inspect science research proposal topics on our blog to create your acad emic writing life much simpler. A number of the research topics are simple (it's possible to locate them at the start of each list), whereas others are very complicated. Not all research paper topics are made equal, and you would like to make certain you select a wonderful topic before you commence writing. Everybody knows that writing is hard. The entire research should be constructed around or from this issue. Search for an excellent idea on dyslexia. Because of this, a career within this field is extremely popular, and several young professionals are deciding to pursue graduate degrees to strengthen their education. Search for what local charge of education is all about. It is one of the most diverse disciplines that any college has to offer, and there are numerous ways to go about creating an education paper. Research and talk about the benefits of Catalonia receiving independence. If You Read Nothing Else Today, Read This Report on Graduate Research Topics in Education Paper Make using the suggested research paper topic ideas and you'll be prosperous. Now you have a great idea of the way to hunt for college research paper topics, you are prepared for some suggestions. The highlighted tips are certain to supply you with a fantastic research topic and paper. There are lots of research paper topics and suggestions for your consideration. In case you have any questionnaires for your research proposal or some other documents associated with your investigation, include all of them in the appendices. Organizing your research work is critical. By finding the right research questions, you will convince the audience of the significance of your research. The stated research topics may be used among other people to develop interesting research papers.
Graduate School Essay Sample
Graduate School Essay SampleGraduate school essays are one of the most important parts of any education. Students write them because they need to show how well prepared they are for their coursework. Many of the best writers in the world do not attend graduate school and therefore they have to write them from a student's perspective.You should always make sure that you know the purpose of writing the essay. After all, you will be using it as your final paper. So you want to make sure you can understand what it is all about. You also want to make sure that you have good information and data to support your essay.For example, you want to make sure that your graduate school essay is on topic. The most common topic is your future career. A good idea is to research what kinds of careers are available in your area. If you are searching for a job, you want to make sure that you can talk about that. This is why you should use a graduate school essay sample.There are many different types of w riting that you will use in this process. In fact, if you can find a topic in the first place, you will be able to write a great education piece. You will want to look for topics that will interest you and interest your teacher. Remember, if you are an undergraduate, then you will want to write for your teacher as much as possible.When you are writing, be sure to do a research into the subjects that you will be covering. What are some of the most popular topics? It is always a good idea to read up on popular topics so that you are familiar with these terms. Then you will know how to write and talk about them.Another thing that you want to know is that there are different kinds of educational essays that you can choose from. You will need to learn about college level English, graduate level English, humanities, creative writing, and composition. Just by taking these courses, you will be ready to write an education article.This is why it is so important to choose a writing teacher tha t you can trust. Your teachers should give you feedback on your work so that you can continue to improve on your writing skills. This will lead to you becoming a better writer in the long run.One of the most important parts of graduate school is the writing you will do. Make sure that you choose a writing instructor that you can trust. They should be people that you look up to and respect so that you will grow to like them.
Thursday, April 9, 2020
Three Rivers Optical Essay Example
Three Rivers Optical Paper Executive Summary Three Rivers Optical is a company located in Pittsburgh which supplies lenses to the ophthalmic community. Steve Siebert, CEO and head of marketing faces different challenges on deciding if he should keep trade shows he has been doing as sales have not been proficient enough, and whether he should invest in new trade show to grow TROââ¬â¢s market share. Steveââ¬â¢s plan is to invest into different states such as California and Michigan in the next five years. As TRO is moving towards the west, it needs to invest in trade shows International Vision Expo West and Midwest Vision Conference Expo. Trade shows are a very important investment in the eyes of TRO since they generate sales, and more importantly attract new accounts. Trade shows have to be used for brand recognition, and as a channel between the company, and its customers. Marketing trade shows through direct mail, mails, and advertising is very important to reach customers that do not know TROââ¬â¢s product, and to reach actual customers for new product introductions. To follow up with trade shows, TRO needs to outsource its salespeople, and reduce its budget on SECO, and International Vision Expo east Today, marketing is ââ¬Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at largeâ⬠(AMA. ) Three Rivers Optical has been trying to grow its business through trade shows. Three Rivers Optical is a family-owned business located in Pittsburgh and was created in 1969. TRO is a lab supplying lenses for opticians, optometrists, and ophthalmologists and has been ranked among the 25 leading manufacturer of optical laboratories in the country. We will write a custom essay sample on Three Rivers Optical specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Three Rivers Optical specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Three Rivers Optical specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Steve Siebert, CEO and head of marketing, is facing a problem which many companies are facing today which is how to grab more shares in the market a company is in. Based on the geographical distribution of optical good stores, do Steveââ¬â¢s plans for growth make sense? In the next five years, Steveââ¬â¢s plans for growth are to be in western Ohio, Indiana, and south and central Michigan. When TRO has enough accounts to be profitable in those geographical areas, Steve wants to move to Denver, and end in California. Using data from the case, it shows that California, Michigan, and Ohio are ranked top 10 in sales for optical goods stores. The advantage TRO has on his competitors are it is recognized leader in the industry, and has been selected Transition Lab of the Year and honored by the Optical Lab Association as one of the top 25 labs in the country. Based on geographical distribution of optical good stores, Steveââ¬â¢s plans for growth do make sense. He is aiming growth in profitable states. On the other hand, Steveââ¬â¢s plans should include states that are actually closer to him, and that are, as well, ranked in the top 10 in sales such as New-York, and Illinois. Are trade shows a viable option to generate sales, sales leads, and new customer accounts? If so, in which shows should he invest? Trade shows are a viable option to generate sales as it is an excellent way to find new accounts to help TRO grow. According to a study conducted by the Center for Exhibition Industry Research (CEIR), ââ¬Å"86% of show attendees were the decision-maker or influenced buying decisions, and 85% had not been called on by a salesperson before the showâ⬠(Entrepreneur. com. ) Dwyer, F. Robert, Tanner, John, F. ,Trade say that ââ¬Å"shows are ranked second to advertising in terms of the marketing communication budget. Also, trade shows are great opportunities for TRO to converse, and create relationship with customers which will lead those to be potential buyers. TRO should invest in International Vision Expo West, and Midwest Vision Conference Expo because both of them are attended by the ophthalmic community, and they are located in the two regions TRO wants to expend its business to. Finally, if TRO wants to grow its business in the Midwes t, and in the west, he has to attend both trade shows to grab potential buyers,, and more importantly to make his brand known, and create relationship with new customers. For the shows TRO already does, what should the strategic plan be? What tactics should be included? TRO has to use different channels to engage current and potential customers. First, TRO has to understand which customer it wants to sell to, define its goals (sales, new accounts, etc.. ), and inform customers months before by the use of phone calls, direct mail, email or written invitations to invite, introduce, and attract current and new customers to come and visit TROââ¬â¢s booth. Another way to engage new customers is by advertising in trade publication and newspapers about new product introduction, and for brand recognition. Very important strategic plan is to follow-up with the customer after the trade show. TRO might consider an alternative for its salespeople as it seems to be too expensive, and maybe look into outsourcing it. TRO needs more salespeople to follow-up, attract, and look for customers. Another recommendation might be to lower the budget for SECO and International Vision Expo East trade shows as they might have reached their full potential of sales, and keep the trade shows to maintain the brand image, inform and introduce new products, grab potential shares from competitors and keep the relationship with their actual customers. WORK CITED Dwyer, F. Robert, and John F. Tanner. Business marketing: connecting strategy, relationships, and learning. 4th ed. Boston: McGraw-Hill Irwin, 2009. Print. Definition of Marketing American Marketing Association. Marketing Power American Marketing Association. Web. 02 Dec. 2011. http://www. marketingpower. com/AboutAMA/Pages/DefinitionofMarketing. aspx. Trade Shows Definition | Small Business Encyclopedia | Entrepreneur. com. Business Small Business | News, Advice, Strategy | Entrepreneur. com. Web. 02 Dec. 2011. http://www. entrepreneur. com/encyclopedia/term/82542. html.
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