Alba Holidays Limited Case Study Example | Topics and Well Written Essays - 2500 words

Alba Holidays Limited - Case Study Example The rest of the week, the plane will fly holiday passengers to lower priced holiday packages under the brand name of Prestair. There is no mention about how many flights Alba plans to operate on daily basis. However, there is the mention that the plane will take 1.5 hours to cover the 600 miles distance to Balerica. This means the plane will take 2 hours to cover the average 800 miles daily the rest of the week days. A return trip to these locations obvious will double the mileage and time to 3 hours and 4 hours respectively for Balerica and other destinations. Assuming the plane is rested 6 hours during the day of the week when it is flown to Balerica and 5 hours during each week day when it is flown to other lower priced holiday packages destinations, it is capable of making maximum 6 trips a week on the same day to Balerica and 5 trips daily to other destinations rest of the week. The plane expects to have 90% occupancy annually. This means it will have approximately 144 passengers on each flight. This translates to maximum 864 passengers (144 x 6) weekly to Balerica and 4320 passengers (144 x 5 x 6) during the rest of the week to other holiday destinations. Thus, the total number of passengers for Balerica and other holiday destinations work out to 5184 (864 + 4320) every week. ... other lower priced holiday packages destinations, it is capable of making maximum 6 trips a week on the same day to Balerica and 5 trips daily to other destinations rest of the week. The plane expects to have 90% occupancy annually. This means it will have approximately 144 passengers on each flight. This translates to maximum 864 passengers (144 x 6) weekly to Balerica and 4320 passengers (144 x 5 x 6) during the rest of the week to other holiday destinations. Thus, the total number of passengers for Balerica and other holiday destinations work out to 5184 (864 + 4320) every week. The industry average prices for equivalent brands are 380 for Balerica, and 300 for other holiday destinations. Details regarding costing, finance and administration are given as follows. Full Costing of One Week Sunbronzer Holiday in a Studio in Balerica The figures available in the instructions have been used to arrive at the full costing. However, there are other costs that have not been mentioned in the instructions and hence have been included. These are the costs of advertisements, additional manpower in the form of tour guides, drivers, etc, which serve as the unique sales points (USO) in the holidays' business. As per information available in the instructions, the following expenses have been included to arrive at the full costing figure: One Week's Costing (Sunbronzer) Hangar fees (100,000 x 52/357) 14,566 Aircraft Servicing @ 2 per air mile travelled (600 x 2 x 2) 2,400 Fuel (600 x 8 x 2) 9,600 Aircraft Cabin Maintenance (600 x 0.40 x 2) 480 Depreciation - Land & Building (480,000/ 7) 68,571 Depreciation - Furniture & Fixtures (320,000) 45,714 Allowances for Breakages 200 Gardening, Maintenance & Maid

Human Activities on Environment Essay Example | Topics and Well Written Essays - 500 words

Human Activities on Environment - Essay Example Human global population has tripled since 1936. The increase of population and growth of technology have jointly given rise to globalization. Human activity is the main cause of the current decline in the biosphere's rich diversity and productivity that support all life on earth. The global economy has sapped the meaning, value and significance of constraints of nature. Strawberries can be purchased in the mid of winter, thus we do not have to wait for the summers to come. In big cities, the ecosystem services of cleaning air and water, and decomposing sewage are controlled by humans with economical power. The sense of local has been destroyed by the globalization of telecommunications and politics. The lack of natural constraints has allowed humans, the superspecies to grow beyond the nature’s capacity. In the later half of the 20th century, the notion of environmentalism emerged with the increase of environmental pollution of all sorts caused by human activities. Proposed so lutions required humans to decide what to remove from and what to restore in the environment and make regulations accordingly. Much of the human perception about science is shaped by the results of lab experiments that are mere imitations of reality and can not imitate the context in which things happen in the nature.

Ethical Egoism Essay Example | Topics and Well Written Essays - 500 words

Ethical Egoism - Essay Example Single Stop is a non-profit organization that helps students in various ways. Services offered in this organization include benefits screening, financial counseling, tax preparation services, legal assistance, and referral services. My service involved making appt for students that qualified for some benefits, passing fliers around the college, and I also worked in the file room and in the front desk. Doing service has numerous benefits. It presents a platform for individuals to socialize and as well make lasting relationships with others, learn and acquire a range of skills and knowledge, gain experience in a range of fields, acquire the ability to work in teams, learn novels ways of ensuring motivation in the workplace, and also have a clear understanding on various problems that affect members of the community. In my service, I was able to achieve all these benefits. There are also costs incurred by an individual in the course of doing service. Engaging too much personal time in doing service leaves little time for an individual to conduct other things of benefit. Spending a lot of time helping others also means that one does not have enough time to do quality work in order to earn a living. According to Shafer-Landau, "Ethical Egoism is the idea that each person ought to pursue his or her own self-interest exclusively" (194). Additionally, Shafer-Landau asserts that "Regardless of how we do behave, ethical egoism says we have no moral duty except to do what is best for ourselves" (194). This notion denotes the fact that individuals are not adequately equipped to address the problems other people are facing. It is difficult to comprehend the desires of other people as well as their individual needs hence it is only right to do what one understand best, and this being focusing on oneself. In the ethical egoism perspective, my service is morally wrong as it does not pursue my own self interests. However, I do not

Abraham Lincoln' Political Religion Essay Example | Topics and Well Written Essays - 2000 words

Abraham Lincoln' Political Religion - Essay Example Even though Lincoln never proved himself to be an ardent abolitionist he strongly protested against the extension of slavery to other territories. He emphasized the concept of self-government and strongly believed that the Founders of the Constitution foresaw the abolition of slavery in America in the long run. Lincoln makes it clear that even though the Declaration of Independence was formed by the representatives of thirteen States of the confederacy out of which twelve were slaveholding communities they made provisions in the Constitution to the abolition of slave trade in the long run. However, unlike the abolitionists Lincoln sought to address the issue of slavery within the limits of the Constitution and later his speeches and presidential debates explicitly reinforce his anti-slavery sentiments. This paper seeks to explore Guelzo’s argument that the Declaration of Independence formed the Scripture of Lincoln’s political religion and in doing so the paper also sho ws how Lincoln has accommodated his political ideologies with the Constitution that binds the Union together. In his 1854 campaign one can find Lincoln upholding the constitution, the Union and the good will of the Founders. He makes it clear that the Founders were always against slavery and they took special efforts to stop the spread of slavery into the Old Northwest Territory. For him, the Founders â€Å"could not avoid the unpleasant fact that slavery already existed in the Southern states of the Union, but they had regarded its existence as an anomaly and they tolerated its continuation there as an â€Å"argument of necessity† for establishing the national Union† (Guelzo 185-86). Lincoln also goes on to purport that even Missouri winning the administration as a slave state in 1820 and its slave status was only a concession aimed at further spreading slavery into the West. One can also find Lincoln repudiating Douglas’s arguments in favor of the doctrine of self-government and popular sovereignty. While Douglas justified the Kansas–Nebraska Act of 1854 that allowed settlers in the territories to determine through Popular Sovereignty whether they would allow slavery within each territory, Lincoln was well aware of the dangers of Kansas-Nebraska. Douglas was of the opinion that â€Å"slavery had to be given its chance in the territories because it was the right of free settlers to exercise their popular sovereignty in choosing their own kind of government† (Guelzo 186) whereas Lincoln argued that popular sovereignty would subvert the principle of self-government as this would offer a choice for slavery. During his 1859 campaign speeches in the Ohio, Indiana, and Wisconsin Lincoln repeatedly asserted that the even though the Founders sought to restrain the spread of slavery in the territories Douglas and Kansas-Nebraska had wrecked that bargain by trying to extend slavery across the nation. While Douglas argued that popular sovereignty would enable territories to refuse slavery Lincoln held that slavery could never cease to exist unless and until it is prohibited by law. He also observed that in such territories and states where â€Å"slavery was not prohibited, it was established† and the Northerners were kept free due to the â€Å"explicit congressional legislation embodied in the Northwest Ordinance, banning the extension of slavery† rather than by the logic of popular sovereignty (Guelzo 230). Similarly, Lincoln regarded slavery as a total destruction of self-government. For him, the white man not only governs himself in self-government but also displays despotism by governing the blacks. Thus, Lincoln made

In finance, risk is best judged in a portfolio context. Is this true Essay - 1

In finance, risk is best judged in a portfolio context. Is this true Why - Essay Example in the capital as well as money market in different countries. The whole process is done by the finance manager of the concerned investing companies. The need for the investment market globally generated from the very advent of the securities market and the developments in the line of market participation in the stock exchanges and hence market volumes. These had a cumulative impact on the volatility in the securities market which ultimately gave rise to the need of the technical analysis tool in the hands of the experts to crack the investment market movements (Correia, 2007, p.154). The need for the understanding of the market trends came primary to the fundamental analysis of the companies and this gave rise to the need for qualified and expert personnel to act as investment bankers in the hands of large asset management companies and investment banking sector. Here this study is based on different types of tools and techniques of investment management like risk and return, CAPM m odel, WACC Model, capital structure, option etc. Risk and Return The terminology â€Å"risk† is mainly used for the investment which indicates the difference between the actual return and the expected return of the investment (Kieso, 2010, p.97). On the other side, return on the investment indicates the earring from investment which can be treated as a reward of risk bearing. So, this tool indicates the gain and loss on the investment from the investment within certain time period. Portfolio Theory The fundamental of the portfolio theory indicates to diversify different types of securities in to different types of risk for the purpose to minimise the risk factor. In 1952, Harry Markowitz introduced the idea of diversification. So this theorem was mainly introduced for the purpose of maximising the return i.e. wealth of the investors. International diversification indicates diversification of the various investment strategies decided on, by the finance managers of the investme nt company. It relates to the investment decision made by the finance manager in different securities of different markets, thereby, enabling the investment bank to reap the benefits of investing in different markets. Since, the foreign exchange market operates 24 hours in a day, investing in different markets will ensure maximum returns to the portfolio by taking the advantage of the variance in the currency value in different markets. Currency trading is an important strategy that most of the finance manager adopts for maximizing the portfolio value. Diversification in the portfolio will help in eliminating risk to a great extent, since policies adopted in a country might affect the stock market of a country but might not affect the stock market of another country. Capital Asset Pricing Model (CAPM) Capital asset pricing model is an important technique to know the actual position of the particular assets (securities, bonds, share etc.). International capital asset pricing model is the extended vision of CAPM, used when the investment companies are going to invest internationally. The extract of this model employed to stand the statement â€Å"For reducing the risk the investors should invest in the internationally diverse portfolio†. For example mutual fund can be used as a good diverse portfolio for the investors, who have less capability. The great economist William Sharpe developed the CAPM model for the first time. The key feature of this model is to calculate the risk attached with the investment and highlights

Marketing report Essay Example | Topics and Well Written Essays - 2250 words

Marketing report - Essay Example This strategy, attributed mostly to Ford Chairman Alan Mullaly, provided the firm the necessary resources to develop a very conscious and deliberate branding strategy. The continuous marketing and development of Ford Focus- one of the leading international brands of the firm shall therefore be viewed from the perspective of this new change in focus and the approach. (Daye & VanAuken, 2010). The current brand management program for the car is mostly focused on exploring the brand name of the Ford itself as well as the new and renewed strategy of managing only those brands which can be successfully marketed. The new paradigm in Ford therefore is based upon successfully managing the existing brands by cutting down those brands which cannot be successfully marketed. This report will discuss critically the current brand management techniques adapted for this brand besides performing the external environment assessment and how the firm can actually improve its CRM as well as MKIS for this brand. Ford Focus- a brief Review Ford Focus is one of the most successful brands of Ford which is being successfully marketed all over the world under the same name. ... It is also important to note that the Focus is priced reasonably however, it is still considered as one of the luxury brands aimed at consumers who are willing to afford high priced luxury cars. Due to this market segmentation strategy, Ford has been able to consistently market this product across the different markets with relative success. One of the key aspects of the overall brand strategy for this brand is the deliberate strategy for not rolling out the different brand extensions. It is generally believed that the brand extensions in automobile industry tend to weaken the existing brands and it is therefore critical that the automobile firms must engage into the practice of brand consolidation in order to ensure that the existing brands continue to perform and develop into leading market brands.(Lambin, Chumpitaz, & Schuiling, 2007). Current Brand Management Program As discussed above that the Ford has adapted a deliberate strategy of managing its current brands by discarding th ose brands which are hard to sell and manage. Due to financial crisis, most of the automobile firms faced significant financial constraints and reverted to further rationalize their product lines in order to become more efficient and effective in managing only those brands which can be successfully marketed. An effective branding strategy requires the successful leveraging of the power of the brand in order to cover the market more effectively. (Aaker, 2002) In order to effectively understand and critically analyse the current branding strategy for the Ford Focus will suggest that it is a sub-brand of the Ford itself. Given the market power of Ford as well as its overall market reputation, Ford Focus therefore tends to thrive on the strong brand image of Ford itself.

In finance, risk is best judged in a portfolio context. Is this true Essay - 1

In finance, risk is best judged in a portfolio context. Is this true Why - Essay Example in the capital as well as money market in different countries. The whole process is done by the finance manager of the concerned investing companies. The need for the investment market globally generated from the very advent of the securities market and the developments in the line of market participation in the stock exchanges and hence market volumes. These had a cumulative impact on the volatility in the securities market which ultimately gave rise to the need of the technical analysis tool in the hands of the experts to crack the investment market movements (Correia, 2007, p.154). The need for the understanding of the market trends came primary to the fundamental analysis of the companies and this gave rise to the need for qualified and expert personnel to act as investment bankers in the hands of large asset management companies and investment banking sector. Here this study is based on different types of tools and techniques of investment management like risk and return, CAPM m odel, WACC Model, capital structure, option etc. Risk and Return The terminology â€Å"risk† is mainly used for the investment which indicates the difference between the actual return and the expected return of the investment (Kieso, 2010, p.97). On the other side, return on the investment indicates the earring from investment which can be treated as a reward of risk bearing. So, this tool indicates the gain and loss on the investment from the investment within certain time period. Portfolio Theory The fundamental of the portfolio theory indicates to diversify different types of securities in to different types of risk for the purpose to minimise the risk factor. In 1952, Harry Markowitz introduced the idea of diversification. So this theorem was mainly introduced for the purpose of maximising the return i.e. wealth of the investors. International diversification indicates diversification of the various investment strategies decided on, by the finance managers of the investme nt company. It relates to the investment decision made by the finance manager in different securities of different markets, thereby, enabling the investment bank to reap the benefits of investing in different markets. Since, the foreign exchange market operates 24 hours in a day, investing in different markets will ensure maximum returns to the portfolio by taking the advantage of the variance in the currency value in different markets. Currency trading is an important strategy that most of the finance manager adopts for maximizing the portfolio value. Diversification in the portfolio will help in eliminating risk to a great extent, since policies adopted in a country might affect the stock market of a country but might not affect the stock market of another country. Capital Asset Pricing Model (CAPM) Capital asset pricing model is an important technique to know the actual position of the particular assets (securities, bonds, share etc.). International capital asset pricing model is the extended vision of CAPM, used when the investment companies are going to invest internationally. The extract of this model employed to stand the statement â€Å"For reducing the risk the investors should invest in the internationally diverse portfolio†. For example mutual fund can be used as a good diverse portfolio for the investors, who have less capability. The great economist William Sharpe developed the CAPM model for the first time. The key feature of this model is to calculate the risk attached with the investment and highlights